« Gold Earphone Necklace: Great For Ipod Lovers! | Main | Elizabeth Hurley's Gorgeous New Diamond Engagement Ring! »
Tolkowsky Capitalizes on Historic Ideal Cut Diamond
Though Marcel Tolkowsky defined the parameters of an ideal-cut diamond when he penned his 1919 thesis "Diamond Design", that industry benchmark-synonymous with the Tolkowsky name-had never been fully branded until very recently.
Marcel Tolkowsky, Inventor of the Ideal Cut Diamond.
Late last year Marcel Tolkowsky's heir, Jean Paul Tolkowsky, introduced his new Signature diamond brand he is calling "Cut by Tolkowsky".
This signature collection of ideal cut diamonds fuses the famed family surname to the hearts and arrows ideal cut.
Although these diamonds are typical (albeit beautiful) ideal cut diamonds which are available all over the internet and retail stores at a fraction of the asking price for a similar "cut by Tolkowsky" ideal cut diamond (which is almost as prohibitively expensive as a branded "Hearts on Fire" ideal cut diamond), Jean Paul is banking on his family name recognition to bridge the gap ($$) for his expensive ideal cut diamonds.
Indeed, no other family is identified with an ideal-cut diamond more than Tolkowsky, so the company which sells its ideal diamond in about 20 independent stores is hoping to capture some market share. They will also be providing a certificate of authenticity for every diamond attesting to its origin being of conflict-free sources; a topic very important to today,s consumers.
We wish them the best of luck!
TrackBack
TrackBack URL for this entry:
http://blogadmin.mysecureweb.net/mt-track-back.cgi/6486
Comments
Thank you very much for taking note of the Tolkowsky offering, but I would like to address some of the points which you so carefully registered. Firstly, you should be aware that not all ideal cuts are the same. Cutting a diamond to such specific parameters is just the beginning, but ultimately what GIA refers to as the "sparkle" of a diamond is not just a acheived by proportions, but the final polish and actual material of the stone itself. Tolkowsky manufactured ideal cut diamonds have been documented by the leading authority, measuring light performance as the "brightest" ideal cuts manufactured in the world. 80% of our diamonds receive what is referred to as "triple very high" rating, which measures white light, color light, and scintilation. Certainly you understand that this compiled with the fact that Tolkowsky qcs' every individual stone, while tracking it through it's 25 step manufacturing process. Guaranteeing those who acquire such a diamond the pinnacle of diamond manufacturing excellence. With regard to your comment about pricing and Tolkowsky being comparable to that of one of our peers, please note that the difference is anywhere from 20% to as much as 35% less expensive and we consider this a substantial difference in an already commodotized product category. Additionally, our account base has grown to nearly 50 strong and not the afore mentioned 20 when this posting took place. The retail jewelers who struggled through this past selling season found the added value and LEGITIMACY offered by the Tolkowsky brand a stronghold in an otherwise down retail period. We appreciate you taking note and please feel free to contact us directly if you have any future questions regarding our progress or differentiating aspects of our brand offering.
Posted by: Anonymous on February 7, 2008 10:29 AM
EUROPEAN CURRICULUM VITAE MODEL
PERSONAL INFORMATION
Name Nery, Rui Alberto Rodrigues
Adress Quinta da Alagoa – Lote 2 – 2º Esq.
3500 – 606 Ranhados – Viseu
PORTUGAL
Phone +351 232 422140 Mobile 965756867
E-Mail Contact neryrui@gmail.com
Nacionality Portuguese
Birth Date 14 de Abril de 1960
PROFISSIONAL EXPERIENCE
• Dates From 01 de Fevereiro of 1985 até 31 de Julho 2005
• Ex- company Diatrada Portugal – Diamonds Industry
• Company Type Polishing Diamonds Factory (Rounds and fancy shapes)
Polished Sorting
De 01/02/85 a 31/12/85 – Brilliantear Polisher Apprentice
De 01/01/86 a 31/12/88 – Top Brilliantear Polisher
De 01/01/89 a 31/07/89 – Bottom Brilliantear Polisher
De 01/08/89 a 31/09/91 – Blocking Makeables
De 01/10/91 a 31/07/96 – Fancies Polisher
De 01/08/96 a 31/02/97 – Polished Sorting Course
De 01/03/97 a 31/06/99 – Polished sorter and Larges Stones manufacture Control
De 01/07/99 a 31/04/01 – Sorting Manager
De 01/05/01 a 31/07/05 – Production Manager, Polished AGS stones Control
• Principals Activities and Responsabilities Productions Control
Quality Control (Yield and quality of make)
Production Control
Production line Optimizing
Administration reports
Traineeship in Antwuerp, London and Telaviv
Polishers Training
ETC
Posted by: Rui Alberto Rodrigues Nery on June 10, 2008 12:02 PM