It is no secret that consumers who shop for loose diamonds and engagement rings nowadays, are much more savvy than they used to be.
Today’s informed and educated consumer, scours the net to learn all about the diamonds and jewelry he/she is contemplating, including visits to many educational diamond forums, where people discuss the latest technology used to showcase a diamonds brilliancy and cut precision.
In addition to all of this diamond technology already in place, there are now companies that have come on the scene with yet another unique way to showcase diamonds and jewelry; namely, live video and 3D animation.
This interactive concept is an especially powerful tool for diamond companies selling diamonds and engagement rings on the Internet, where it is important to eliminate the “static” experience of having to view an expensive diamond over a computer monitor.
One company whose representative I recently spoke with is an Israeli based technology firm called RealeyeZ.
These guys have manufactured a highly developed 3D software program that creates life-like animated video of diamonds and engagement rings. They basically take a few images of a diamond ring and apply it to their algorithm which creates a 3D animated rendering of the product.
They also feature a 3D clip of a womans hand modeling a diamond engagement ring for a beautiful and realistic visual depiction of what the ring would look like on a womans finger!
One online diamond and jewelry e-tailer who showcases this technology for their featured diamond engagement rings is James Allen.
Our company has also recently launched a new campaign to feature live videos of diamonds and jewelry on our e-commerce website.
There is no question that the Internet is changing the face of the diamond marketplace at a rapid clip. Companies that have the ability to evolve and adapt to the changing market will continue to thrive.
Anything that helps increase consumer awareness of what they are buying, whether it be static information or interactive and comprehensive tutorials, photos, scientific data, and video, is a boon for everyone.
Assuredly, there will always be room for good old “romance” in the purchase of a diamond engagement ring, but not when it isn’t supported with factual data and information.