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Engagement Rings Advertising On-line: Be careful choosing your Key-Words.
Idex On-line reports this morning that a U.S. court has ruled that jewelry retailer Zale violated trademark rules when it purchased the keywords “dating ring” to advertise via paid online searches on Google, Yahoo, and other search engines.
The holder of the trademark for “The Dating Ring” filed suit against Zale alleging the company violated the trademark because jewelry was displayed when visitors to the company website searched for the term “dating ring”.
Zale rejected the charge, maintaining it did not use the term for any of its jewelry, nor did it use the trademarked words on its website.
Eric Goldman, assistant professor at Santa Clara University School of Law and director of the High Tech Law Institute, said the “ruling implicitly validates Google's policy of letting advertisers buy trademarked keywords - which the court says isn't trademark use - but letting trademark owners block ad copy referencing their trademark, which the court says is a trademark use.”
Great decision Judges! You are essentially playing both sides of the fence. Spoken like true lawyers!
In Brooklyn, You'se guys would be definite maybe's.
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