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Your Ebay Purchase: Quality Item or Ripoff?

Have you ever wondered if the luxury and designer watches, jewelry, and handbags you're bidding on Ebay at prices too good to be true, are legit or fakes?

No doubt you're not alone on this as Internet Chatrooms are rife with horror stories from consumers who thought they were getting a great deal only to find out to their chagrin that they've been ripped off.


Well, now comes the announcement of an organization that claims that they will authenticate the quality of these Ebay listed luxury goods. The name of their website is colinsworth.com and the link is here: Ebay Luxury Goods Authentication


They offer guaranteed third-party authentication of luxury watches, jewelry and handbags being auctioned on eBay.


"Up until now, bidders on luxury goods online did so with great trepidation and at great risk," Colinsworth Authentication's founder and chief executive officer Colin Dreizin said in a statement. "With the old way, buyers were saving 30 to 50 percent on luxury goods while taking a 75 to 90 percent chance of receiving a worthless counterfeit. For consumers, and for luxury goods manufacturers who wish to maintain their well-deserved reputations for quality, this is clearly a losing situation."


For example, Tiffany and Co. found that 75 percent of jewelry items offered in online auctions using the Tiffany name were counterfeit. Rolex sued two European subsidiaries of eBay over alleged auctions of counterfeit Rolex watches.


"By engaging our expert authenticators before the online sale is completed, buyers are guaranteed of purchasing legitimate luxury items, and sellers are assured that prices for their luxury items aren't driven down by their proximity to fakes," Dreizin said.


Both buyers and sellers can register for the service at the site. For buyers, the service protects them from counterfeits and fraud. For sellers, the service signals to buyers that they have agreed to have their items authenticated before sales are completed and protects them from chargebacks and fraud, the company said.


"By allowing us, a third-party authenticator, to confirm the items as being genuine, buyers are assured that the item is authentic," Dreizin said. "And, since all buyers have the same guarantee of authenticity, they should bid more often and bid higher, driving prices up."


Check this out.


Posted by Barry Gutwein on April 6, 2007 1:03 PM in Auctions | Comments (36)

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