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Are Women Really Hesitant To Buy Jewelry Online?
JCK recently conducted a survey of womens purchasing habits online.
Here is what they came up with:
A total of 96% of American women who have shopped online in the past 12 months have purchased at least one product over the Web, according to a poll. Most online shoppers (57%) do both their product research and shopping online while a sizeable proportion do their research online and then go to a store to buy (31%).
"But, despite the fact that women seem to be so comfortable with online shopping, ShopSmart's poll results show that there are still a lot of 'gotchas' out there," said Lisa Lee Freeman, editor-in-chief of ShopSmart, a new magazine by the Consumer Reports National Research Center, which conducted the survey.
Among the findings of the The ShopSmart Online Shopping Poll:
* Seventeen percent of women surveyed say they would never consider buying food on the Web followed by clothing (14%), shoes (8%), and jewelry (7%).
The article the goes on to make some additional observations regarding womens shopping habits online.
I have a bit of a problem with this survey.
For one thing, the survey was conducted amongst women who have already tasted the experience of shopping online.
While a percentage of these women polled certainly expressed a reluctance to purchase certain items on the Internet, while being entirely comfortable with the idea of purchasing other products Online; the reality is that one cannot extrapolate from here that women in general are "reluctant to buy jewelry online".
This logic is IMO incredibly flawed since the survey did not address the incredible surge in stats for Online jewelry shopping (both men and women) in general.
Certainly, people who have already shopped Online may be more comfortable buying certain products and hesitant (initially) to buy others.
However, the reality is that the amount of consumers who have turned to the Internet (both men and women) to purchase diamonds and jewelry is growing by leaps and bounds with no signs of slowing down.
In fact, here is a recent survey regarding women who shop online that indicates and supports exactly what I am saying. Namely; the fact that women are a growing force in the world of online shopping.
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Comments
Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.
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If you're still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you'll know which is right for you.
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Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.
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Sorry for the huge review, but I'm really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it's the right choice for you.
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The new Zune browser is surprisingly good, but not as good as the iPod's. It works well, but isn't as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that's not an issue, but if you're planning to browse the web alot from your PMP then the iPod's larger screen and better browser may be important.
Posted by: Rosetta stone spanish on April 11, 2011 9:07 PM
Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It's very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like 'Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of "neighbors" will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune "Social" is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.
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