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Garry Holloway Talks In Vegas
Garry Holloway, who owns the diamond Ideal Scope technology used by many diamond dealers and sells diamond jewelry in Australia, was a featured speaker at this years Vegas show.
His topic; "Harnessing the Latest Technologies to Break Through.”
His discussion focused on the need for jewelers to embrace the Internet diamond revolution, or be sucked under by it.
His speech, although not entirely original and pretty much recycled stuff, was well received nonetheless.
Amongst the things he said is that “Younger consumers are going to visit a Web site before they visit anything else. That’s just the way young people are these days.”
He said retailers who embrace the young generations thirst for knowledge, will turn to the Internet to help supplement their in-store sales.
He encouraged websites to "engage" the consumer in "chat" and to find out exactly what their needs and desires are.
He further advised retailers to participate in Web forums and discussion groups, which let people learn “hip new design and diamond terms” as well as to get a comprehensive diamond education. “You need to know more about diamonds than the best-educated consumer to keep the children of your best clients as customers,” he said.
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