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Bedat Celebrates 10 Years..Shh!!
I'm not sure why I forgot to mention this right after the recent watch show in Basel..but one of my favorite luxury watch companies celebrated its 10th birthday this year!!
Yes, it is Bedat!
I know I haven't exactly been faithful to you this year Bedat (I currently sport the classic Ebel wave watch in two tone on my wrist), but I am still one of your biggest fans!
In conjuction with its milestone birthday, Bedat has launched a new advertising campaign called ‘Shh!’, which features models Carmen Kass and Andoni Anastasse with fingers to their lips in the universal ‘Shh!’ sign.
The campaign tag line reads "Very famous amongst very few people". This marketing strategy, IMO is a very cool and effective way to bring an already respected and established luxury watch brand to the broader public. The marketing strategy and idea came from the famous Paris based advertising agency Pascal & Thierry.
Here is to the next 10 years!!
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