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"Cognac" "Chocolate" "Champagne" Diamonds. What Are They?
It's funny how until very recently, diamonds of considerably lower colors with brownish hues and yellowish overtones, were simply known as "low color diamonds".
Lower colored diamonds, are not as scarce or valuable as diamonds of icy white colors and therefore command less of a premium than the diamonds of higher (better) color grades.
Problem was, certain diamond mines tended to only produce diamonds of substantially lower colors. Well these are diamonds too and they needed to be sold..right? Well, of course!
Some brilliant marketing guru came up with an incredible idea; why not market these diamonds with finesse! Indeed, why not turn the very liability of the stone into something positive?
Thus, was born the marketing strategy known as "chocolate diamonds," "cognac diamonds," and/or "champagne diamonds".
You turn the negative into a positive.......
"Cognac" diamond ring by Judith Harnell.
Companies like Levian, went ahead and marketed the "heck" out of these "chocolate diamonds" which were unpopular and undesireable.
Subsequently and as a result of these marketing efforts, consumers who never would have given a second glance at a "brownish diamond" of poor color, were now looking at purchasing "cognac diamond jewelry".
And so it is today.
This disbeliever (yours truly;-)), also thought the whole marketing thing with chocolate diamonds was a bunch of hooey...........that is until I decided to make a pair of diamond cufflinks for myself, which features an outer ring of brilliant white diamonds, with "cognac" diamonds in the center.
The effect of the white diamonds contrasting with the "champagne diamonds" is absolutely incredible!!
It is literally a thing of beauty and now I am a true believer in the beauty and usefulness of brown diamonds!
To be honest, I don't know if I'd go out looking for a honking brownish (a.k.a. "chocolate") diamond engagement ring, or pair of diamond studs. Personally, I think that for these kind of purchases, you are better off staying away from brown diamonds and instead looking for a diamond that will lend itself to maximizing its refracted brilliancy (which is why you purchase a diamond in the first place).
To this end, a reasonably white diamond will do the best job of accomplishing your objectives.
However, when it comes to jewelry pieces, like cufflinks, brooches, rings, necklaces, pendants bracelets, etc., all bets are off!
In fact, I think that brown diamonds tastefully combined with white diamonds in a piece of jewelry, is one of the most gorgeous jewelry items you will ever lay eyes upon!
So if you are thinking "chocolate" "cognac" "champagne" diamonds...GREAT IDEA!
Just make sure you incorporate these diamonds in a jewelry piece or ensemble that will do justice to the beauty of these stones.
Same for any jewelry store owner thinking of selling diamond jewelry with white and chocolate diamonds; great idea!
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Comments
We have several pieces of jewelry with chocolate diamonds in them they look great and just add a little something to the piece. I love these diamonds, but then again I love all the diamonds.
Posted by: N.J. Diamonds on August 10, 2007 1:50 PM
YES! I had been hearing of chocolate diamonds for maybe the last 6-8 months and found the idea really interesting. Seen a ring and necklace at a jewelry store from a company called LaVien or something like that. Yellow topaz in the center with small brown diamonds surrounding it set in a two toned gold. Really gorgeous..... I like the idea of using colored diamonds in jewelry. Very attractive...and yes the names make them attractive. Better than low color diamond, huh? And how can a good diamond be a low color anything? Anyways I am impressed with them.
Posted by: Denise Lint on January 14, 2008 4:30 PM
yes, i have been observing these "chocky" diamonds today. not sure if i like them but i saw a very special one & half carat mixed white/choc. with 60percent discount. i am dreaming of it now. $4500 mark down to $1500. not sure about these "dark" diamonds though. heather.
Posted by: heather white on February 21, 2008 9:57 PM
i was wondering, are chocolate diamonds
actually "real" diamonds? thanks so much
for you time!
Posted by: Tomeca Banks on April 4, 2008 12:28 AM
They are real. Soon you will start seeing many different variations on our website for sale.
www.OzuroJewelry.com
The way that they shine with brilliance, is incredible. Add some white diamonds and you have chocolate and vanilla. We believe that soon, you will be seeing many variations of colored diamonds that just sparkle.
Posted by: Ozuro Jewelry on June 14, 2008 1:22 AM
I definitely agree, after watching Colleen Lopez feature chocolate and white diamonds on HSN, that they are a beautiful fashion statement. And quite honestly, I would go shopping for them.
Posted by: Marilyn on June 15, 2008 7:32 PM
where can I find the cognac diamond on this page?
"Cognac" diamond ring by Judith Harnell.
Posted by: Bonny on July 7, 2008 5:10 PM
They are beautiful. Where in Atlanta,Georgia can I buy a chocolate diamond ring without over paying for it?
Posted by: Earl H. Crawford on August 30, 2008 5:17 PM
I own a chocolate and white diamond ring that I wear every day. Very beautiful.
Posted by: Susan on September 22, 2008 8:29 AM
I just got engaged and my fiance gave me the most beautiful chocolate diamond engagement ring. My engagement ring is the most beautiful one of all my friends and everyone has something wonderful to say about it. Is not just a ring is a piece of conversation!
Posted by: maria on March 6, 2009 10:05 AM
can choclate diamonds have a si rating? Is there any way to see how yours ranks?
Posted by: roe on April 2, 2009 4:05 AM
The ring on the page is from Judith Arnell, rather than "H"arnell. I have been thinking about designing a ring using the chocolate diamonds with white diamond accent. I went to Judity Arnell's in Portland, OR and then saw this ring on their website. Beautiful
Posted by: Suzanne on June 7, 2009 1:06 AM
I am looking for a cognac diamind for my engagement ring. I have never liked diamonds much but when i saw the reddish-brown color I fell in love with it - gorgeous!
Posted by: Rose on August 30, 2009 10:06 AM
I think the chocolate diamonds are beautiful. I like the one pictured on this post. VERY NICE. Who would have thought they would ever be considered beautiful?
Posted by: roberta collins on December 10, 2009 7:18 PM