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How About Crocs Covered In Diamonds!
Well, I just stepped out of a meeting with the CEO of Excel Diamonds (who happens to be my Dad and a frequent contributor to these boards..) to discuss some of our new projects and initiatives.
Somehow, we got to talking about the highly publicized and cultish "foot fetish" craze, known as "Crocs"
We were talking about how this company managed to take a bland and rather non-descript pair of cheap plastic slippers and turn it into something of an icon in the world of footwear.
Indeed Crocs is one of the fastest growing companies in the world.
One thing lead to another and we started talking about effective marketing as it pertains to the diamond industry..
My Dad, Barry Gutwein is from the "old school" in the diamond industry. As a master diamond cutter with over 25 years experience in cutting diamonds (before launching his own diamond company and store), my Dad has a tremendous respect for diamonds as one of the most magical and beautiful of G-ds creations ("Crafted by G-d and perfected by Man").
He therefore has a particular disdain for the way diamonds today are sometimes incorporated into the cheapest and most mundane products.
It was within this context that he suddenly came up ith the idea of "blinged out Crocs"!!
Why not take the already popular and cultish Crocs and cover the top with diamonds integrated within the plastic, for all the Croc lovers who desire something a bit "extra"??
Heck, everything today can be "blinged out" with diamonds.
Indeed, many of the most ridiculous products on this planet are already available in "bling format" for people who have nothing better to do with their cash.
I though this was a great Idea!
If you folks agree, let me know.
Oh...and since we don't plan on running with this idea...in the event that any of you do decide to market "blinged out Crocs", don't forget to give us some kudos and love! Tell everyone you got the idea from Diamond Vues!! ;-) ;-)
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