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How Glen Rothman From Hearts On Fire Diamonds Got Smart
Many of you will recognize the name Glen Rothman as the guy who almost single handedly built his ideal diamond brand called Hearts On Fire Diamonds into a company of international repute.
Glen and his team have developed and refined a tremendous brand identity which allows them to sell their beautiful diamonds at (astronomical) prices far more expensive than equally precise and beautiful diamonds without the label.
So how exactly was Glen able to create and cultivate a market of eager consumers who would spend 30k on a Hearts on Fire Ideal Cut Diamond, when they could spend 10k on an equally beautiful and precisely cut ideal cut diamond of similar specifications, without the label??
In a recent article in one of the diamond industry's insider magazines, I was able to get a bit of insight.
A retail jeweler who carries the Hearts On Fire Diamond Brand was interviewed for the article and talked about receiving a book from Glen Rothman one year as a token of appreciation for completing a significant number of sales.
The personalized message from Glen Rothman on the inside jacket cover indicated that this book was a source of inspiration which helped guide and mold his vision for the Hearts on Fire Diamond brand.
The name of this book?
The Tipping Point by Malcom Gladwell.
Moral of this blog entry?
Read this book (and maybe work a bit harder while you're at it ;-) and you too can become a successful entrepreneur!
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