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Guys! Listen To Your Radio and get advice on buying that Diamond Engagement Ring.
Anxious and nervous Grooms-to-be heard all they needed to know about how to buy an engagement ring last week during the American Gem Society (AGS) Laboratories' 13-stop radio media tour.
The AGS Laboratories was created in 1996 and provides unbiased diamond-grading reports. It is one of the top diamond grading labs in the world. The lab currently issues a cut grade for round brilliant, princess- and emerald-cut diamonds. Cut grades for other shapes are due in the near future.
The tour, "Getting Engaged? Tips on Buying that Special Ring," covered how to overcome typical proposal blunders and how to read diamond-grading reports.
What diamond shape should I get? Setting? Platinum? White Gold? HELP!!
Hosted by AGS Laboratories President and Chief Executive Officer Frank Dallahan, the program reached an estimated 3.5 million listeners via nationally syndicated programs such as USA Radio National and Good News Broadcast National, and in locals markets including Atlanta; Chicago; Denver; Detroit; Kansas City, Kan.; Minneapolis; Orlando, Fla.; Raleigh, N.C.; Roanoke, Va.; and Tampa, Fla.
"The tour was an overwhelming success and a terrific opportunity to share the AGS Laboratories message with consumers," Dallahan said. "Many of the interviewers were intrigued by the diamond-grading process, so much so that the average interview lasted nearly 10 minutes, which just goes to show that even with all the information available to consumers today, there is still a thirst for quality information from reputable sources."
The media-tour interviews are now available online at How To Buy A Diamond Engagement Ring
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