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Consumers Want That Warm Fuzzy Feeling Shopping on The Internet.
Allurent Inc. in its third annual Holiday Shopping Survey of Online Customer Experiences, reports that 67 percent of consumers said they expect greater quality of their online shopping experience.
The top reason for the increased expectations was constantly improving technology (66 percent).
Other reasons cited were:
1. Consistent advertising of Web sites by retailers, which makes shoppers think they should be investing more in improving the sites (46 percent).
2. Consumers having high-speed bandwidth and wanting sites to present products in a way that takes advantage of this (41 percent); and expecting sites to be innovative, like Google Maps and Facebook (29 percent).
3. Forty percent of consumers surveyed said a frustrating online experience would make them less likely to shop at a retailer's physical store, while 60 percent reported a negative online experience affects their opinion of a retailer's brand and 80 percent won't return to a site after having a bad experience.
Online features that ranked high among survey participants included a perpetual shopping cart (rated as an important feature by 74 percent of respondents) and a one-page checkout system (70 percent).
A total of 721 consumers took the 2007 holiday shopping online survey.
The survey was conducted in January by Zoomerang and sponsored by Allurent, a Cambridge, Mass.-based e-commerce company.
Happy Shopping for your Valentine!
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