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The Future of Buying Your Diamond Engagement Ring On-Line.

The purchase of diamond engagement rings, wedding rings, wedding bands, and jewelery on the Internet has steadily and dramatically increased over the past five years. More and more shoppers are feeling comfortable spending thousands of dollars on-line for an item that is not only expensive but also carries with it considerable emotional and psychological significance.


Our colleague, Ken Gassman over at idexonline.com in an excellent article analyzes the future of on-line diamond rings and jewelery retailing and puts forth some very interesting, thought-provoking, and provocative arguments.


A must read at this link:

Brick & Mortar Stores VS. On-line Shopping


Posted by Barry Gutwein on February 22, 2008 7:27 AM in E-Commerce. | Comments (0)

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