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Blue Nile Sees Diamond Handwriting On The Wall
Forbes yesterday reported that Diane Irvine, CEO of online jeweler Blue Nile (nasdaq: NILE), said at a conference in Chicago on Wednesday that the company is focusing on expansion into the international market, particularly Europe and the Asia-Pacific region. International sales for Blue Nile were up 112.5% to $17.0 million in 2007 over the year prior. "Over the long-term, we believe international will be half or more of our total business," Irvine said.
Shares of Blue Nile were off 0.6%, or 29 cents to close at $43.43 on Wednesday.
Of significant interest and concern is that consumer traffic on Blue Nile's U.S. Web site decreased by 29% in May from the year prior period, according to figures compiled by online traffic research firm comScore.
Blue Nile anticipates that international sales which accounted for 5.0% of 2007 revenue will rise to 9.0% for 2008.
No doubt contributing factors to these significant decreases in USA sales is the current weakness in the U.S. economy and increased competition from other online diamond engagement rings internet websites.
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