We get asked all of the time, whether we’d be willing to drop our prices on any given item(s) in order to complete a sale. Assuredly, people are free to try and negotiate a discount, this is after all a Capitalistic society.

Although we do offer a price match policy so that we are not undersold, we also take great pride in our unrivaled level of actual data and information which we provide to our clients. Moreover, the fact that we are a completely transparent company has a spill over effect on the way that we price our merchandise.

Our desire is to place our best foot forward. All of our items are priced with a razor thin profit margin. We do not artificially inflate our prices in anticipation of a negotiation process, whereby we can drop the asking ‘retail price’ and make you feel like you got a great deal, while we come away with our originally intended profits. We respect the intelligence of our customers and do not wish to engage in these types of practices. Assuredly, this means that we will sometimes ‘undercharge’ on certain items. However, the salient point for us is to maintain a transparent business model.

In short; there is nothing ‘list’ or ‘retail’ about our prices. Our customers who do their research before buying their diamonds online from our company, see this for themselves.

While we certainly appreciate the desire and request for a further discount, it is certainly interesting to sometimes note their expectations and the way in which they express these expectations.

Thanks Barry S.!