Guys, Stay Out Of The Diamond Ring Doghouse!

J.C. Penny very popular “Beware of the Doghouse” spot won the 2009 World Retail Award for Best Digital Retail Advertising Campaign at the recent World Retail Congress held in Barcelona, Spain.

NO! Not The Doghouse, PLEASE!

Launched in November 2008, the Doghouse campaign is centered around the Web site BewareoftheDoghouse.com, which includes a hilarious four-and-a-half minute video that serves as a warning to men who mess up by giving their wives bad gifts, like vacuum cleaners or exercise equipment.

And, as of June 16, 8,493 offenders had been banished to the doghouse. Don’t join!