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Blue Nile Diamond Pros Going Baby Gear, Maternity.
Darrell Cravens and Mark Vadon, formerly of Blue Nile are shifting their gaze and e-commerce interests to the other end of the age spectrum.
Babies.
They have launched the website Zulily ( pronounced Zoo-lily) a private sale shopping site focused on children’s apparel, baby gear (car seats, strollers, toys), and maternity furnishings.
Private sale just means you have to sign up as a member of the site, and then you get access to special deals, like big discounts on a limited number of brand-name and designer items. The site will have its beta launch sometime in the first quarter of 2010. "We’re really excited to launch a new brand and new company around products for kids,” says Cavens, who most recently worked at Microsoft after spending nearly nine years at Blue Nile.
Zulily has received a $4.6 million Series A funding round led by Maveron, the Seattle venture capital firm founded by Howard Schultz and Dan Levitan. Maveron is known for its investments in consumer and tech businesses like eBay, Drugstore.com, Pinkberry, Shutterfly, and Cranium.
Zulily plans to start out doing one to two sales per day of five to 30 items each. Its revenue model is straightforward retail.
Interesting e-commerce concept; from Diamonds To Diapers...or is it the other way around?
Stay tuned.
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