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It Is Safe To Buy Your Diamond Engagement Ring On The Internet.
According to recent statistics from comScore Networks, online sales are already up in 2006. Gian Fulgoni, comScore chairman, said in a January press release, “The 2006 year opened on a strong note, with solid growth of 33 percent in online nontravel sales versus the same period in 2005.” He went on to optimistically predict, “It’s clear based on what we’re seeing so far in 2006 that the strength in online sales will not wane anytime soon.”
According to a comScore press release: “The growth in 2006 online consumer spending follows a year of solid gains. Total online spending for the full year 2005, including travel, reached $143.2 billion, up 22 percent over 2004. Online nontravel spending in 2005 accounted for $82.3 billion, an increase of 24 percent over 2004 levels.”With this kind of money at stake, the question is not whether a business can afford to set up an online store. The question is whether a business can afford not to.
Sales of Loose Diamonds, Diamond Engagement Rings, Diamond Rings, and Wedding Bands by reputable Internet vendors are increasing at a rapid clip. Information on the Cut quality of the diamonds such as lab grading reports, photographs, and light analyses help consumers "see" the diamond on-line and provides very useful information to making an informed purchasing decision.
Keep in mind that buying your Diamond Engagement Ring through an Internet Vendor demands the same caveat Emptor and verification as does shopping with a Brick and Mortar Jeweler.
We discussed and covered several important DO'S and DON'TS just yesterday in this Blog Entry.
Buying Your Diamond in Cyberspace
To paraphrase Sy Sims: An educated consumer makes for a very good and happy customer.
