Yellow Emerald Cut Diamond Y-Z Color VS-1 Clarity GIA Graded For Your Engagement Ring.

Here is a beautifully cut golden glow Yellow Color Emerald diamond graded by GIA. The warm golden color is rich with even tone and saturation and a great choice for those of you who prefer the warm color and yellow hues.

More information at

A Beautiful Old Miner Diamond For You!

Old Mine Diamonds were cut and popular in 18th and 19th century and most often set  into Georgian and Victorian jewelry. The notable characteristics of this cut  are the open culet,  small table facet, high angle Crown and Pavilion facets, thin girdles, and an irregular uneven shape. Diamond cutting tools were not as technologically advanced as they are today and the main objective of the Diamond cutter was maximum weight retention.

Nevertheless, the unique facet structure and facet alignment of these diamonds does result in a beautiful face up look that is most pleasing to the eye.

During the early 1980′s the price of Gold rose dramatically in a very short period of time and consumers cashed in by selling their Vintage and Antique diamond rings which were set with Old Mine and Old European Cut diamonds to Gold Refiners . These Antique stones were immediately recut into modern brilliant round shape diamonds.

Today, Old Mine and Old European Cut diamonds have come back in vogue and popularity and are much sought after for setting into Vintage and Antique Diamond Rings, Engagement Rings, and Customized Rings. The reduced supply of these diamonds combined with their increased popularity have resulted in price premiums.

Below, we show you two beautiful Old mine Cut diamonds:


Yellow Engagement Rings: Fancy Intense Yellow Diamonds Are A Great Option For Your Engagement Ring.

Fancy Intense yellow diamonds in all of the diamond shapes are becoming increasingly popular as the choice for the diamond engagement ring center stone. The richness of the color, the intensity, and distribution across the entire face of these diamonds makes for a very powerful and sparkling visual impact.

Whether you choose a solitaire prong engagement ring, three-stone ring, or a halo diamond accent ring and have your fancy intense yellow center diamond surrounded by smaller white or colored stones, the total visual impact will be powerful and scintillating.

Here is a 1.62 carat Fancy Intense Yellow Radiant Cut diamond that we recently sold:

Visit our web site to view these incredibly beautiful diamonds!






Sterling Jewelers Sues Zales Over Diamond “Brilliance”.

Sterling, operator of Kay Jewelers and other stores nationwide, says in its lawsuit that Zale, based in Irving, Texas, is falsely claiming in advertisements that its Celebration Fire diamond is “the most brilliant diamond in the world.”

Sterling says Zale promotes the Fire diamond “as the most brilliant diamond in the world” on its website, its Facebook page, on Twitter and in stores. The company also says Zale makes a similar claim in its catalog. Sterling says in the lawsuit that the “independent laboratory testing,” cited by Zale in some promotional materials, falls short. It notes that the testing was limited, involving only diamonds from select leading national jewelry chains and could only be valid if the comparison was made against every diamond cut in the world.

Zales has not commented.

Tiffany Earnings down 30% on Soft Economy.

Tiffany & Co. announced last Thursday that it is downgrading its full-year sales forecast amid slow revenue growth and a sharp drop in net earnings.

In the third quarter ended Oct. 31, Tiffany’s same-store sales in the Americas increased 1 percent while total sales were up 3 percent to $400 million.

Sales in the New York flagship store rose 5 percent in the period while comparable branch store sales fell 1 percent. Internet and catalog sales were up 3 percent.

Worldwide, same-store sales were up 1 percent for the New York-based retailer and total sales increased 4 percent to $852.7 million. Net earnings fell 30 percent, from $90 million to $63 million.

2008 Was A Tough Year For Diamonds and Engagement Rings

Sales of Luxury items, especially diamonds and jewelry took a big hit in 2008 and their sales across the board were significantly down for both Retail Brick & Mortar jewelers as well as Internet diamond websites. Reports of 35-55% decreases in sales were noted.


Avi Krawitz of Rapaport News provides a detailed review and analysis on the diamond industry of 2008 and what might be in store in 2009.


Guys! Listen To Your Radio and get advice on buying that Diamond Engagement Ring.

Anxious and nervous Grooms-to-be heard all they needed to know about how to buy an engagement ring last week during the American Gem Society (AGS) Laboratories’ 13-stop radio media tour.

The AGS Laboratories was created in 1996 and provides unbiased diamond-grading reports. It is one of the top diamond grading labs in the world. The lab currently issues a cut grade for round brilliant, princess- and emerald-cut diamonds. Cut grades for other shapes are due in the near future.

The tour, “Getting Engaged? Tips on Buying that Special Ring,” covered how to overcome typical proposal blunders and how to read diamond-grading reports.

What diamond shape should I get? Setting? Platinum? White Gold? HELP!!

Hosted by AGS Laboratories President and Chief Executive Officer Frank Dallahan, the program reached an estimated 3.5 million listeners via nationally syndicated programs such as USA Radio National and Good News Broadcast National, and in locals markets including Atlanta; Chicago; Denver; Detroit; Kansas City, Kan.; Minneapolis; Orlando, Fla.; Raleigh, N.C.; Roanoke, Va.; and Tampa, Fla.

“The tour was an overwhelming success and a terrific opportunity to share the AGS Laboratories message with consumers,” Dallahan said. “Many of the interviewers were intrigued by the diamond-grading process, so much so that the average interview lasted nearly 10 minutes, which just goes to show that even with all the information available to consumers today, there is still a thirst for quality information from reputable sources.”

The media-tour interviews are now available online at How To Buy A Diamond Engagement Ring

How You Can Join Class Action Suit Against DeBeers.

Over the past several days we have received a considerable amount of mail from consumers asking whether they are eligible to also participate and receive compensation from the Trade Industry successful lawsuit against Debeers.

The answer is No. Consumers can file separately and more information as to how to go about it can be found here: Diamond Class Action Lawsuit

Good Luck.