I’m sure you have heard the expression “sounds too good to be true”.

This video I just put together explores the “sounds too good to be true” syndrome, specifically as it pertains to the discrepancy often noted between the prices for diamonds on the net vs. the prices for similar or identical diamonds at traditional “bricks and mortar” jewelry stores.

Briefly:

Diamonds and jewelry sold on the net are often far less expensive than identical diamonds being sold in stores. Are these diamonds and jewelry truly identical? Is there something wrong with the diamonds being sold on the net? Why are the loose diamonds so much cheaper on the internet?

Watch my video and find out…video is about 4 minutes long….and I hope you’ll find it useful.

If you are in the market for a loose diamond or engagement ring, you may have noticed an interesting phenomena where you find the exact same diamond listed on several different diamond websites.

You start wondering, how can it be that the exact same loose diamond is being sold on several different diamond websites? Who actually owns the stone and who should you buy the diamond from?

It’s nerve wracking altogether to buy a diamond engagement ring online…so it certainly doesn’t help when you experience several different diamond vendors showcasing the exact same diamond you are interested in..

Who owns the stone and who is in the best position to make sure you are gonna be thrilled with the diamond?

Watch this video and find out!

Many of us are quite familiar with the term ‘Ideal Cut Diamond‘. We understand that the term has been accepted by every major diamond grading lab to define the world’s most perfectly cut diamonds. However, there are some companies that promote and sell “Superideal” cut diamonds. What are those and how are they different from typically beautiful ideal cut diamonds? Watch this video for the answer!

Here is a loose diamond video tutorial I just put up on You Tube.

My video, attempts to cover the 4 “C’s” of loose diamonds; diamond carat, diamond cut, diamond color, and diamond clarity.

The objective was to:

1. Define diamond carat weight and how it impacts a loose diamond.
2. Define diamond color and how it impacts a loose diamond.
3. Define diamond clarity and how it impacts a loose diamond.
4. Define the most important C of diamond cut and how it impacts a loose diamond.

I hope this short video will be a valuable aid and tutorial for you when shopping for a loose diamond or diamond engagement ring.